Western MA Toyota Dealer Earns Sixth-Straight President’s Award

The Haddad Toyota Team
The Haddad Toyota Team

Haddad Toyota – a Western MA Toyota Dealership located in Berkshire County – has been named a 2013 Toyota President’s Award winner for the sixth year in a row. The award recognizes Toyota dealerships who meet the highest standards for parts and sales, service, management, and customer satisfaction, and is generally only awarded to the top 10 to 15% of the Toyota dealerships in the country.

“This award is really a tribute to the people at our dealership—our team—and their dedication to our customers,” said George Haddad, owner of Haddad Toyota. “It’s because of them that Toyota is the No. 1 car brand in Berkshire County.”

Recognizing the importance of their teamwork is Eddie Torres, Toyota’s district manager for the area, who has worked with the group for more than 14 years. He says that the award isn’t one that just honors the dealership, it also recognizes the contribution of every individual who works for Haddad Toyota.
“I visit a lot of dealerships throughout the region and Haddad Toyota always comes straight to mind when I stress the importance of putting customers first,” said Torres.

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