TeenDrive365 Campaign Documents Teens’ Journey to their Licenses

Do you remember the day you got your driver’s license? Chances are you remember the moment, or you at least remember the feeling of passing the test and earning your first bit of freedom as a teenager.

Toyota has created a series of documentary shorts that follow the journey of three real families as their teens prepare to get their driver’s licenses. The results are heartwarming.

“As the mother of two teenagers, I understand first-hand the range of emotions that parents can experience when their teen receives their driver’s license,” said Marjorie Schussel, Corporate Marketing Director for Toyota. “Even though the families featured in Toyota’s TeenDrive365 series all have unique stories to share, the common thread is that each parent is deeply involved in their teen’s journey to get their license.”

So far the series has highlighted three families, and each video evokes a different emotion. See the video from the Moore family below, and head over to TeenDrive365.com to see the rest!

The documentary series is a part of Toyota’s TeenDrive365, which aims to promote safety and education for teens learning to drive and their parents. Stop by Haddad Toyota to learn more!

Toyota Mirai helps celebrate Earth Day 2015

Toyota Mirai
The Toyota Mirai at the 2014 North American International Auto Show

Toyota has always been at the forefront of environmentally conscious technology. The Prius is one of the most popular hybrid vehicles in the world, and the development of the Toyota Mirai, a hydrogen-powered fuel cell vehicle (FCV), is ushering on the next phase of environmentally friendly vehicles.

So what better way is there to celebrate Toyota’s FCV than to showcase it on the National Mall in Washington, D.C., for Earth Day?!

Toyota and Earth Day Network sponsored the Global Citizen 2015 Earth Day celebration on April 17-19. During the celebration, people were able to get up close and personal with the Mirai to check out all of its groundbreaking features.

“The Toyota Mirai represents a turning point in automotive history,” said Bob Carter, senior vice president, automotive operations, Toyota Motor Sales, U.S.A., Inc. “After more than 20 years of research and development, we are excited to bring Mirai to American driveways. Earth Day 2015 is a great platform to educate the public about hydrogen fuel cell technology and the potential of hydrogen as a future fuel.”

The Toyota Mirai will be available as a 2016 model. Until then, be sure to check out our other Hybrid Vehicles at Haddad Toyota today!

Steve the Dummy Helps Save Lives

Steve_Pedestrian_dummy_001_60887_2524_low

Toyota, along with Indiana University-Purdue University at Indianapolis (IUPUI) and Ohio State University, has developed a special robot named Steve that helps the automaker test out its pre-collision system (PCS).

Toyota’s PCS aims to stop accidents before they happen. Toyota’s vehicles that have PCS are equipped with a special camera and radar system that detects pedestrians or other obstacles in the road ahead of them. The PCS issues a warning to the driver, and can automatically bring the car to a full stop if necessary.

Steve may be a dummy, but he’s definitely not dumb. Equipped with “skin” that mimics the density and motion of a human being, Steve is able to simulate a real human’s movements and walking speed.

Since Steve moves like a real human being, the scientists are able to test the PCS system on Steve safely and without causing injury.

Don’t worry – Steve doesn’t get injured either. He’s made of a special material that can withstand high impacts, such as being hit by a car.

Toyota hopes that their PCS system will help to prevent accidents and make driving safer. And we all have one “person” to thank for this developing technology – Steve the Dummy!

Come take a look at our Toyota vehicles that are equipped with PCS today!

Another Hybrid for Toyota – Introducing the 2016 RAV4 Hybrid!

RAV4 Hybrid

The New York International Auto Show is upon us, and lots of exciting new things have been revealed, including the addition of an eighth hybrid vehicle to Toyota’s lineup – the 2016 RAV4 Hybrid!

According to a Toyota press release, the 2016 RAV4 Hybrid will be “targeted towards young adventure-seeking couples looking for a vehicle that provides utility, versatility, capability and excellent fuel efficiency.”

The RAV4 Hybrid will feature electronic all-wheel drive with intelligence (AWD-i) and an engine that delivers more horsepower and acceleration than the conventional gas model of the RAV4.

Along with the addition of a hybrid option, the conventional RAV4 will enjoy a refresh for the 2016 model year.

Some new features on the 2016 RAV4 will include a Bird’s Eye View Monitor, subscription to SiriusXM radio, a leather steering wheel, upgraded interior materials, and available touch-screen infotainment system.

The sporty and compact Toyota RAV4 is designed for adventure, and the new Hybrid option elevates it even further. We are beyond excited to get the 2016 RAV4 into our showroom! Stay tuned!