Category Archives: Dealership News

Meet Our Haddad BDC Representatives

Haddad BDC
Left to Right: Teresa, Amanda, Ashley, Nikko

When most people think of a car dealership, they instantly think of a showroom scattered with sales consultants making deals. While this is a typical event here at Haddad in Pittsfield, many people are unaware of the hard work that goes on behind closed doors in our Business Development Center. Our BDC representatives work diligently every day directing calls, following up on leads, setting up appointments for our sales consultants, sending price quotes, and assisting customers with all of their other questions regarding vehicles. Without our BDC representatives, Haddad Toyota simply would not operate as smoothly as we do! That’s why we want to introduce you to our enthusiastic and hardworking representatives:

 

Amanda Crosby has been with Haddad for just over a year. Amanda is a very family oriented person, which includes her dog, Harper. Eventually, she wants to move to the Adirondacks, which makes complete sense considering her love for hiking, fishing, and hunting. Out of all the vehicles that are sold here at Haddad, Amanda really likes to sell trucks, and eventually wants to get a Nissan Titan with a Cummins engine for herself. Every Friday here at the BDC, we order lunch from a local restaurant. Amanda’s first pick is either Hot Harry’s or Samel’s Deli, both located here in Pittsfield. Working at Haddad has been a great experience for Amanda; she says that her co-workers feel like they are family, and that George Haddad and Mike Coggins are great people to work for. Most notably, Amanda mentions that there is a sense of caring at Haddad that she has never felt at any other job.

 

Ashley Strack was actually hired at the same time as Amanda, meaning she has been working here for somewhere around 16 months. Also similarly, Ashley claims that the BDC representatives are becoming like family to her. Visiting friends and family, spending time outside in nice weather, watching football, going shopping, and doing creative craft projects are just a few of the ways that Ashley spends her time outside of work. Aside from that, learning about new things every day that she didn’t previously know she was interested is the most rewarding part of her experience working at Haddad. Ashley particularly likes to sell new SUVs such as the Nissan Rogue. Her favorite local restaurant is Patrick’s Pub, despite its opening a bit too late to eat for lunch. Aside from Patrick’s, Ashley absolutely loves both chocolate and coffee.

 

Teresa Gladu has been with Haddad for just over two years! Teresa is the mother of 4 children, two boys and two girls. Fishing and camping are some of her favorite hobbies, but she spends a lot of her time hanging out at home waiting for a kid or two to come visit with some grandchildren. Teresa’s favorite part about working at Haddad is the wonderful feeling of contributing to sales by doing her job, and Haddad’s coming together to support both the community and employees. On Friday’s for lunch, Teresa’s go-to is a turkey club from Samel’s Deli. Teresa says that she finds herself pushing people towards buying a Toyota RAV4 after buying one for herself and falling in love with it.

 

Nikko Rodriguez has been with Haddad for around 10 months and was actually a sales consultant at our Toyota store previously. Nikko spent most of his life in Texas and moved to The Berkshires when he was 16. Reading, writing, listening to music, and spending time outdoors, particularly at the beach are some of Nikko’s favorite activities when he’s not at work. To him, the best part of working for Haddad is that he comes across different types of people every day from all over the world and is able to engage them. Nikko’s absolute favorite vehicle to sell is a Toyota Tundra 1794. When the team orders lunch on Fridays, Nikko’s vote is usually for Jae’s Asian Bistro in Lenox.

 

As you can see, our BDC representatives are like family to each other here at Haddad. They work hard every day to get the best deals for you and to make the showroom operate more smoothly at each dealership. This department is a crucial aspect of Haddad’s business, so the team deserves to be showcased!

HADDAD 600 at Haddad Toyota

HaddadToyota-600-1050x320
In the past we’ve held the Haddad 400, and then the Haddad 500. This year we’re setting our sights higher than ever with the Haddad 600! Not only is this our biggest sales event of the year, but it’s our biggest sales event in our entire 84 year history. Help us here at Haddad Toyota pull ahead and win the race by taking advantage of our incredible deals. We only have until the end of July to reach our ambitious new goal!

You may be wondering how we plan on selling 600 cars in the month of July. The answer is simple! Haddad Toyota in Pittsfield will be lowering prices and beefing up both our new and pre-owned inventory. Between all our dealerships, you will have over 750 fantastic vehicles to choose from! Alongside this, we are offering above market value for trade-ins. There is no better time than now to come to our Pittsfield location with your trade and leave in a brand new or pre-owned vehicle.

This promotion is 100% focused on making customers happy, and we are doing whatever it takes to reach 600 vehicles this month. We pride ourselves on making it as easy as possible for you to do business with us. Our owner, George Haddad, promises to keep your business in the Berkshires, so come down to Haddad Toyota today and find the vehicle of your dreams!

Only 8 Days Left of the Haddad Sock Game!

With the month of June coming to a close soon, we’ve received an amazing response to the Haddad Sock Game here at Haddad Toyota in Pittsfield!

To refresh your memory if you haven’t been keeping up, The Haddad Sock Game is a charitable campaign that aims to raise money for #HoopsNotCrime. Hoops Not Crime is an outreach program created in Gainesville, Florida with a goal of bringing children and police together, creating better youth relations, and providing basketballs and hoops so that anyone and everyone has the opportunity to play.

Haven’t participated in the Haddad Sock Game yet? Not to worry, you still have 8 more days to contribute to a great cause! Here’s how to play:

  1. Find your wildest pair of socks.
  2. Snap a picture.
  3. Load it to Facebook, Instagram, or Twitter. You can post it to the Haddad Toyota Facebook page, or tag us on Instagram or twitter (@HaddadToyota). Whichever you choose, make sure to include the #HaddadSockGame. For every post with this hashtag, Haddad Toyota will donate $1 to Hoops Not Crime to help fund the equipment needed to bring the youth of Pittsfield together through basketball. That’s right, 1 minute of your time equals $1 for a great cause

So far, the community participation of different businesses, organizations, and people here in the Berkshires has been astounding! Let’s keep the momentum going through the end of the month and raise as much money and awareness for this great cause as possible!

Toyota

Here’s just a small sample of the many participants in the Haddad Sock Game: Officer Darren Derby of the Pittsfield Police Department and the brains behind the Hoops Not Crime chapter in Pittsfield (Left) and our Haddad Toyota Team (Right). Haddad Toyota would like to make a special thank you to Blue Q here in Pittsfield for providing us with a steady supply of socks to give out to customers!

What are you waiting for? There’s only 8 days left, so show your support for the Haddad Sock Game and you’ll be supporting the youth and community!

Here’s the Benefits of Purchasing a Certified Pre-Owned Vehicle from Haddad Toyota

2014 Certified Pre-Owned Toyota Highlander
Why buy certified pre-owned?

In your search for a new car, have you considered buying pre-owned? At Haddad Toyota here in Pittsfield, Massachusetts, we have an extensive inventory of Certified Pre-Owned Vehicles that are just like new, only without that new car smell. Buying pre-owned can seem like risky business, but we are here to assure you that a pre-owned vehicle may be an option better suited for you. Let’s take a look at some of the significant benefits that come with buying a Certified Pre-Owned from Haddad Toyota:

Price:

When you look past the allure of having a brand new car, you will realize that buying pre-owned is a definite option to be considered. A lot of money can be saved if you are willing to give up the flawless upholstery and single digit mileage that comes with a new car. According to Edmunds.com, in a 6 year period (average car ownership period), buying a pre-owned vehicle results in the smallest total out-of-pocket cost when compared to both leasing and buying new. This is an ideal option for many, and purchasing from Haddad Toyota assures that you are purchasing a high quality vehicle. Also relating to price, a pre-owned vehicle depreciates in value at a much slower rate than a new vehicle. New vehicles depreciate in value very quickly upon purchasing, whereas used cars have a slower rate of depreciation since they have already passed their “new car phase.”

Toyota Certified Used Vehicles Advantage

One concern for many people is that a pre-owned vehicle may be in poor condition, which would mean significant money would need to be spent on servicing the vehicle. At Haddad Toyota in Pittsfield, this is not an issue, thanks to The Toyota Certified Used Vehicles Advantage. Included in this is:

  • 12-month/12,000-mile Limited Comprehensive Warranty
  • 7-year/100,000-mile Limited Powertrain Warranty
  • 1-year of Roadside Assistance
  • 160-Point Quality Assurance Inspection
  • CARFAX® Vehicle History Report™
  • Certified customers are eligible for standard new car financing rates

One of the most notable aspects of The Toyota Certified Used Vehicles Advantage is the 160-Point Quality Assurance Inspection. This intensive vehicle inspection process will put to rest any worries you may have about the quality of the pre-owned vehicle you are thinking of purchasing. Alongside this, the CARFAX® Vehicle History Report™ acts as a resource for you to ensure that you aren’t purchasing a vehicle with expensive hidden problems. The Toyota Certified Used Vehicles Advantage allows our customers to shop confidently.

Dealer vs. Private Seller

There are numerous benefits to buying used from a dealership instead of a private seller. By choosing a dealership instead, you are giving up a casual atmosphere for an experience that is more beneficial to you as well as practical. By choosing a dealership, you are subject to specialized financing options, service promotions, a larger vehicle selection, and reassurance that you are purchasing a top quality pre-owned vehicle. Buying a lemon will leave a sour taste in anyone’s mouth, but at Haddad Toyota, we guarantee that our Certified Pre-Owned vehicles will exceed your expectation of quality and be priced very reasonably. It is also worth mentioning that many lending companies will not finance a car from a private seller, which could prove to be a major issue for some. Why subject yourself to a time consuming and risky process by buying from a private seller when we’re right here in Pittsfield, Massachusetts waiting to get you into the pre-owned vehicle of your dreams.

Have we peaked your interest? Check out our entire inventory of Certified Pre-Owned Toyotas here!

Under Construction

Haddad Toyota Construction

Some of you may have recently noticed a bit of a mess around our store on Pittsfield-Lennox Road. Well, if you didn’t know already, we’re under construction!

One of the main goals of our dealership construction is to make the design more in line with other Toyota dealerships across the country. The look Toyota endorses is streamlined and modern, and our new building will align with those standards.

Speaking of streamlining, another benefit of this construction will be to unify all of the parts of our dealership.

“Back in 1968 my father and grandfather built this building,” owner George Haddad said. “In 1988-89 we renovated this building again and basically doubled its size. In between that we’ve added some service stuff and some offices. There’s a hodgepodge of everything. So what we decided to do was virtually clean everything up.”

Our $5 million renovation project is expected to be finished in February 2016. Stay tuned – we’ll give you more updates as we have them. As always, thank you for being a loyal Haddad customer, where we keep your business in the Berkshires!

Meet the Red Sox GM – Pittsfield Suns’ Hot Stove Event

Fenway Park
If you love the Red Sox as much as we do, then you should come to our Hot Stove event on February 6th. This fun event will feature Red Sox GM Ben Cherington and Pittsfield Suns’ owner, Tyler Tummaria as they share their stories about family, baseball, and life. You don’t want to miss it!

Have you ever wanted to meet the GM of the Boston Red Sox, Ben Cherington? Or talk to the Pittsfield Suns’ owner, Typer Tummaria? Well, then this is your lucky day! We are hosting the second annual Pittsfield Suns’ Hot Stove Event at the Colonial Theatre this coming February. This event will give you the opportunity to hear Cherington and Tummaria share their thoughts on family, baseball, and life. Cherington was the 2013 MLB Executive of the year and a three-time World Series Champion.

This fun event will take place on Friday, February 6th at 6:00PM. You can either purchase a general admission ticket for $45 or you can make a whole night of it and be a VIP for $95. VIP tickets include floor level seating, a 90-minute cocktail hour, a MLB baseball bat signed by Cherington, and a $10 ticket good for the 2015 Pittsfield Suns season. All of us at the Haddad Dealerships of the Berkshires are proud to be able to share such a fun night with you. Be sure to go to pittsfieldsuns.com today to get your tickets the Pittsfield Suns’ Hot Stove event. It will be a night you won’t forget!

Relieve Holiday Stress With This Tip From Toyota

Still of man foam rolling his leg
This image, a still from the video embedded below, shows a man using a foam roller to help relieve the tension in his legs.

Are you feeling stressed out by the holidays? If so, then Toyota has a solution for you – foam rolling! Now, if you’re like most Americans, you aren’t sure what a foam roller is or what you would do with one. Luckily, Toyota has a video for you to show you how to use one:

 

As you can see, a foam roller is a way you can massage yourself after a long day at work or a hard workout. While it’s a great way to relieve holiday stress, which let’s face it, is in full-swing this week as we prepare for Christmas morning with the kids and for all of our family gatherings, it’s also a wonderful new habit to start for the New Year!

 
Foam rolling, just like sitting in the leather-trimmed, multi-stage heated front seats with lumbar support that come on the 2015 Camry XLE, is a wonderful way to relax during this busy season and into 2015. Let us know at Haddad Toyota what you do to help relieve holiday stress in the comments below. From all of us here at Haddad Auto Group, have a safe and happy holiday!

Thank You Pittsfield Customers For Record August Sales

2014 Tundra
The Berkshires, and Pittsfield in particular, is truck country, and we want to thank all of those who stopped by Haddad Toyota and got a new pick-up this past month. It helped our August Sales reach a record high!

August is always a fun month full of family vacations, back-to-school shopping, and summertime activities. However, this past August was a lot more exciting than usual – at least by our standards and those at Toyota USA.

August was a record-breaking sales month for Toyota USA, and while August sales are normally high, this year has been better than most, or rather all, years past.  Toyota USA set sales records for the most cars sold in the month of August. Of course it wasn’t just Toyota USA setting records. It was an exciting month for all of us here at Haddad Toyota as well. We set our own record for most sales ever, in ANY month.

“All-time best ever month at Haddad Toyota,” Eddie Torres, the District Sales Manager for the Toyota Motor Sales, Boston Region said.  “Haddad was a key contributor in helping the Boston Region and Toyota USA achieve one of our best sales months in history.  Thank you all for your efforts in August!”

Haddad Toyota Sales Manager Bryan Welch had this to say:

“This was the best August we’ve had in dealership history.  August has always been our best month but this year holds the record as the most new Toyotas sold at our Pittsfield Toyota Dealership!”

Whatever the reason is for our record breaking sales month, we want to thank you, our loyal customers in the Pittsfield, Holyoke, Troy, and Bennington areas. We know that we are only successful because of you. Stop by our dealership and celebrate this great achievement with us!

Haddad Sock Game: Fun for a Great Cause

Haddad Sock Game
These are just some of the fun socks already posted to our Haddad Facebook wall as a part of the Haddad Sock Game. Be sure to add yours today!

Have you heard the buzz around Pittsfield? The Haddad Sock Game is taking the town by storm! Everyone from Haddad employees to girls at a slumber party are all playing… and the best part is that all the proceeds from the game benefit the Pittsfield Community Connection!

What is the Haddad Sock Game?

It’s a way that the Haddad Auto Group is trying to spread enjoyment and benefit a great cause, the Pittfield Community Connection.

Great, how do I play?

All you have to do is upload an image of yourself with crazy socks on to one of the Haddad Auto Group Facebook pages with the hashtag, #haddadsockgame.

How does this benefit the Pittsfield Community Connection?

For every photo of crazy socks that is uploaded to our Facebook from July 1 – July 31, the Haddad Auto Group will donate one dollar to the Pittsfield Community Connection.

What is the Pittsfield Community Connection?

The Pittsfield Community Connection is a non-profit organization in Pittsfield, MA focused on connecting with high-risk youth and helping them make positive choices. This summer the Pittsfield Community Connection is offering mentoring and neighbor activities at three different community centers in our local area.

So what are you waiting for? Go take some pictures of those crazy socks and post them to Haddad Toyota, Haddad Hyundai, or Haddad Subaru’s facebook walls today!

How To Keep Your Car Looking New

Man Washing Car - How To Keep Your Car Looking New
Follow these 4 easy steps to keep your car looking great for years to come.

We all love to have a shiny, new car and hate when our new cars get dirty and start to look, well, not new.  If you’ve been wondering how to keep your car looking new for as long as possible, here are a few tips to help make your car maintain its long life.

  1. Clean the Inside of Your Car – Vacuum and shampoo the carpets, clean the inside of your windows and mirrors, clean out the tire well in your trunk, and remove the seat cushions and get all the little crumbs from quickly eaten meals out of the car.
  2. Wash Your Car – We’re not talking about the easy pay a few extra dollars after you pump your gas to get a quick and easy car wash. We’re talking about using sponges and hand washing the car inside and out.
  3. Clean Your Headlights – Whether you buy a headlight restore kit or follow the directions posted on Pinterest on how to clean your headlights using toothpaste (note: we’ve never tried this option, so try at your own discretion), clear headlights will make your car seem much newer.
  4. Buff, Polish, and Wax Your Car – Buffing your car will help remove small scratches and the oxidation that occurs when you leave your car outside for long periods of time. Polishing your car will get it that new car shine, and waxing will help seal in any small scratches missed in your initial buffing.

If you’ve done all 4 steps, and your car still doesn’t look as good as new, then maybe it’s just time for a new car. Check out our great selection at Haddad Toyota for a new car that is sure to keep its shine for many years to come!