The Muppets are at it again! Everyone’s favorite puppets starred alongside Terry Crews—from FOX’s award-winning comedy, “Brooklyn Nine-Nine”—and the Toyota Highlander in a sixty-second Toyota Highlander Super Bowl Ad this past Sunday. The spot, titled “Joyride,” featured more than a dozen of the Muppet crew commandeering Crews’ Toyota Highlander and taking it for a spin in order to “unborify” his life. The results are predictably unpredictable, as well as hilarious.
“Our game-day spot shows how Toyota Highlander puts the ‘fun’ in function,” said Jack Hollis, vice president of Toyota Division Marketing at Toyota Motor Sales, U.S.A., Inc. “Toyota vehicles are built to last and can even endure the most boisterous Muppets, a former NFL player as well as a center console full of chickens.”
The Super Bowl spot will mark the beginning of an extensive cross-marketing campaign between the 2014 Highlander and the new Disney movie, “Muppets Most Wanted,” in theaters March 21.
We hope you kept your eyes peeled throughout the game’s commercial breaks for the world premiere of “Joyride.” If you didn’t you can still check out the video online and hit up @Toyota on Twitter with the hashtag #NoRoomForBoring to share your love for the Muppets, the Highlander, or both!