Toyota vehicles are family-friendly have passenger safety as a top priority. Toyota’s latest TeenDrive365 campaign aims to further increase passenger safety through spreading awareness of the dangers of texting and driving.
Along with dosomething.org, Toyota has introduced The Driving Coach. Instead of putting texting in an entirely negative light, this campaign aims to raise awareness of distracted driving through text.
The idea is that teens develop their driving habits based on what they see their parents doing. This latest campaign puts all of the power in the teen’s hands, and they get to show their parents a thing or two.
Here’s how it works: teens enter their phone numbers on the website, and Toyota comes up with fun, unique ways to help the teens coach their parents into “not doing ridiculous things (like eating) behind the wheel.”
Another added bonus: teens that play the game get entered to win a $5,000 scholarship! It’s a fun, unique way to raise awareness and promote safe driving habits.
Do you remember the day you got your driver’s license? Chances are you remember the moment, or you at least remember the feeling of passing the test and earning your first bit of freedom as a teenager.
Toyota has created a series of documentary shorts that follow the journey of three real families as their teens prepare to get their driver’s licenses. The results are heartwarming.
“As the mother of two teenagers, I understand first-hand the range of emotions that parents can experience when their teen receives their driver’s license,” said Marjorie Schussel, Corporate Marketing Director for Toyota. “Even though the families featured in Toyota’s TeenDrive365 series all have unique stories to share, the common thread is that each parent is deeply involved in their teen’s journey to get their license.”
So far the series has highlighted three families, and each video evokes a different emotion. See the video from the Moore family below, and head over to TeenDrive365.com to see the rest!
The documentary series is a part of Toyota’s TeenDrive365, which aims to promote safety and education for teens learning to drive and their parents. Stop by Haddad Toyota to learn more!