Recently Interbrand released their list of the Top Global Brands and once again, Toyota is the top ranked auto brand on the list. They improved their ranking from last year’s ten spot to eighth this year. How did they do it amidst what people have referred to as the “Year of the Recall” for the automotive industry? Well for starters, Toyota didn’t run away from the issues it was presented with – they faced them head on. Toyota also announced several exciting plans this year to help keep on top. One such plan is the brand’s planned move from California to Texas for more economical and efficiency savings.
Toyota also was ranked second in Interbrand’s Best Global Green Brands index, showing how important finding green energy sources, developing new hybrid technology and saving the environment are to the brand, as if having the Prius as well as the Camry Hybrid, Avalon Hybrid, and Highlander Hybrid models weren’t enough. Furthermore, Toyota is known for its great dependable cars, trucks, and SUVs. In fact, 80% of all Toyotas sold in the last twenty years are still on the road today.
In combination with all of the exciting new technology released at Auto Shows over the past few years, it’s easy to see how Toyota not only is the top ranked auto brand, but they even moved up two spots to be the eighth overall global brand. Stop by Haddad Toyota today to learn first-hand how Toyota earned this ranking from Interbrand by test driving one of our great models today.