Tag Archives: parents

TeenDrive365 Campaign Documents Teens’ Journey to their Licenses

Do you remember the day you got your driver’s license? Chances are you remember the moment, or you at least remember the feeling of passing the test and earning your first bit of freedom as a teenager.

Toyota has created a series of documentary shorts that follow the journey of three real families as their teens prepare to get their driver’s licenses. The results are heartwarming.

“As the mother of two teenagers, I understand first-hand the range of emotions that parents can experience when their teen receives their driver’s license,” said Marjorie Schussel, Corporate Marketing Director for Toyota. “Even though the families featured in Toyota’s TeenDrive365 series all have unique stories to share, the common thread is that each parent is deeply involved in their teen’s journey to get their license.”

So far the series has highlighted three families, and each video evokes a different emotion. See the video from the Moore family below, and head over to TeenDrive365.com to see the rest!

The documentary series is a part of Toyota’s TeenDrive365, which aims to promote safety and education for teens learning to drive and their parents. Stop by Haddad Toyota to learn more!