Tag Archives: Scott O’Connell

Scott O’Connell – Haddad Toyota’s Truck Champion

Scott O'Connell Toyota Truck Champion 2007 Award Ceremony
Scott O’Connell at the Toyota Truck Champion 2007 Award Ceremony at the Toyota plant in Evensville, Indiana where he was granted the Title of Toyota Truck Champion.

In this week’s blog post, we are featuring our very own Scott O’Connell. He is our very own Toyota Truck Champion. In 2007, he was given this title and he hasn’t let go of it since! Check out our interview with him to learn more about his love of trucks and his goal to be the #1 Salesman in the Boston Region (including MA, VT, NH, and ME).

Scott O'Connell' Father's 1972 Land Cruiser
Scott O’Connell’s father drove this 1972 Land Cruiser when he was a kid, starting Scotty’s love for all things Toyota.

Why do you love trucks?

I’ve always had a passion for trucks ever since I was a kid. That’s all. I remember my father driving. I still have pictures of his 1972 Land Cruiser. I would say I enjoy the “truck customer” just as much as the vehicle, they are all very different yet so alike.

Do you drive a truck? If so, what type?

I do, I have a Sequoia. This is built on the Tundra chassis but has third row seating.

What is your favorite truck?

This is easy, 2014 Tundra Crew Max Limited with a TRD package. I think the black wheels make the truck.  I must add that the new 1794 model is a great addition to the lineup this year.

Scott O'Connell leaning on a 2014 Toyota Tundra 1794 edition
Scott O’Connell with one of his favorite trucks is this 2014 Toyota Tundra 1794 edition.
Scott O'Connell with Tundra TRD
This is the Toyota Tundra TRD Rock Warrior Edition. It is Scott O’Connell’s father’s new truck and one of Scott’s favorite trucks. 

What is it about truck sales that has really lit a fire under you?

It really all started in 2007 when Toyota elected me to be the Truck Champion. This was a great opportunity to educate the everyday customer and the commercial truck industry about the capabilities of Toyota Trucks. With the release of the new Tundra in 2007 we were able to finally fulfill the commercial truck owners needs with over 10,000 pounds of towing capability, residential and commercial plowing up-fittings, and provide the highest resale value and lowest cost of ownership in its class.

Do you think truck owners (or prospective owners) all have something in common?

Yes. They generally have researched the vehicle thoroughly, compared all competitors and most of all want to deal with someone who can “talk truck.” They don’t want to sit with someone who hasn’t gone out there and worked these trucks everyday like they do. I was a contractor in previous years, I pull a boat all summer and a snowmobile trailer all winter, I understand all of the capabilities of this truck.

Scott O'Connell and his friends towing railers and snow mobiles
From his trips with his friend, Scott knows first hand that Toyota’s are ready to tow a heavy load.

What would reaching this milestone and becoming the number 1 truck salesman in New England mean?

I ranked 4th behind some of the best dealers out there, you get to know the other large truck dealers, and these guys do a great job. To rank ahead of them knowing how aggressive and creative they are at planning truck events, marketing to their customers and overall sales excellence is a huge accomplishment.

We started with Berkshire County, now every time you turn your head there is a Tundra driving by. Next we expanded out to eastern Mass, New York State and up to Vermont. Next is the entire Boston Region which ranges all the way to Maine. Knowing that you are the one putting the best built truck on the road and providing accurate information to more customers than anyone else out there would be the greatest reward to my 12 years of hard work to help grow this new truck into the number one position it belongs in.

Check back with us later to learn more about Scott O’Connell’s quest to become #1 or stop by Haddad Toyota to help him on his way or just wish him luck!