Toyota vehicles are family-friendly have passenger safety as a top priority. Toyota’s latest TeenDrive365 campaign aims to further increase passenger safety through spreading awareness of the dangers of texting and driving.
Along with dosomething.org, Toyota has introduced The Driving Coach. Instead of putting texting in an entirely negative light, this campaign aims to raise awareness of distracted driving through text.
The idea is that teens develop their driving habits based on what they see their parents doing. This latest campaign puts all of the power in the teen’s hands, and they get to show their parents a thing or two.
Here’s how it works: teens enter their phone numbers on the website, and Toyota comes up with fun, unique ways to help the teens coach their parents into “not doing ridiculous things (like eating) behind the wheel.”
Another added bonus: teens that play the game get entered to win a $5,000 scholarship! It’s a fun, unique way to raise awareness and promote safe driving habits.